Stories
THAT
Stick
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About the Book
You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.
But what stories do you need to tell? And how do you tell them?
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
the Value Story, to convince customers they need what you provide;
the Founder Story, to persuade investors and customers your organization is worth the investment;
the Purpose Story, to align and inspire your employees and internal customers; and
the Customer Story, to allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.
Every person, every organization has at least four stories at their disposal. Will you tell yours?
About the Author
Kindra Hall told her first story in the spring of 1992.
Long before storytelling became a business buzzword, Kindra was fulfilling a 5th grade language arts assignment by reading a story to a room full of out-of-control 3rd graders. Instead of reading from the pages, Kindra set the storybook aside and told the story herself. Within the first few sentences, she held those unruly 3rd graders in the palm of her hand and knew, in that moment, she had stumbled upon something powerful.
Since that time, Hall has become the go-to expert for storytelling in business and beyond. She is the best-selling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List, and companies like Forbes and Gartner say it “may be the most valuable business book you read.” Her second book, Choose Your Story, Change Your Life is one of the Next Big Idea Club’s top 10 happiness books. Her newest book, The Story Edge, inspires leaders to harness the power of stories to win in business.
Kindra Hall is a sought-after storytelling keynote speaker trusted by global brands to deliver messages that inspire teams and individuals to better communicate the value of their company, their products and their individuality through strategic storytelling. Hall is also the former Chief Storytelling Officer at Success Magazine where she shared the inspiring, often untold, stories of achievers like Daymond John, Deepak Chopra, James Altucher and Misty Copeland in print and on the podcast Success Stories with Kindra Hall.
Kindra lives in Manhattan with her husband, young son and daughter. When she is not traveling the world speaking, Kindra can usually be found at spin class, spending time with friends or exploring the city with her family.
